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960w,https://images.ctfassets.net/7ej5ce43e5nj/5aR71CpNv7nSiRhObvMVeg/036c6a59878b113bc571054aa245babf/Retail-Expo-website.png?w=1920&h=1080&q=50&fm=webp 1920w" sizes="(min-width: 1920px) 1920px, 100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:cover;width:100%;height:100%;opacity:0" sizes="(min-width: 1920px) 1920px, 100vw" decoding="async" loading="lazy" data-src="https://images.ctfassets.net/7ej5ce43e5nj/5aR71CpNv7nSiRhObvMVeg/036c6a59878b113bc571054aa245babf/Retail-Expo-website.png?w=1920&h=1080&q=50&fm=png" data-srcset="https://images.ctfassets.net/7ej5ce43e5nj/5aR71CpNv7nSiRhObvMVeg/036c6a59878b113bc571054aa245babf/Retail-Expo-website.png?w=480&h=270&q=50&fm=png 480w,https://images.ctfassets.net/7ej5ce43e5nj/5aR71CpNv7nSiRhObvMVeg/036c6a59878b113bc571054aa245babf/Retail-Expo-website.png?w=960&h=540&q=50&fm=png 960w,https://images.ctfassets.net/7ej5ce43e5nj/5aR71CpNv7nSiRhObvMVeg/036c6a59878b113bc571054aa245babf/Retail-Expo-website.png?w=1920&h=1080&q=50&fm=png 1920w" alt="focalpay"/></picture><noscript><picture><source type="image/webp" srcSet="https://images.ctfassets.net/7ej5ce43e5nj/5aR71CpNv7nSiRhObvMVeg/036c6a59878b113bc571054aa245babf/Retail-Expo-website.png?w=480&h=270&q=50&fm=webp 480w,https://images.ctfassets.net/7ej5ce43e5nj/5aR71CpNv7nSiRhObvMVeg/036c6a59878b113bc571054aa245babf/Retail-Expo-website.png?w=960&h=540&q=50&fm=webp 960w,https://images.ctfassets.net/7ej5ce43e5nj/5aR71CpNv7nSiRhObvMVeg/036c6a59878b113bc571054aa245babf/Retail-Expo-website.png?w=1920&h=1080&q=50&fm=webp 1920w" sizes="(min-width: 1920px) 1920px, 100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:cover;width:100%;height:100%;opacity:0" sizes="(min-width: 1920px) 1920px, 100vw" decoding="async" loading="lazy" src="https://images.ctfassets.net/7ej5ce43e5nj/5aR71CpNv7nSiRhObvMVeg/036c6a59878b113bc571054aa245babf/Retail-Expo-website.png?w=1920&h=1080&q=50&fm=png" srcSet="https://images.ctfassets.net/7ej5ce43e5nj/5aR71CpNv7nSiRhObvMVeg/036c6a59878b113bc571054aa245babf/Retail-Expo-website.png?w=480&h=270&q=50&fm=png 480w,https://images.ctfassets.net/7ej5ce43e5nj/5aR71CpNv7nSiRhObvMVeg/036c6a59878b113bc571054aa245babf/Retail-Expo-website.png?w=960&h=540&q=50&fm=png 960w,https://images.ctfassets.net/7ej5ce43e5nj/5aR71CpNv7nSiRhObvMVeg/036c6a59878b113bc571054aa245babf/Retail-Expo-website.png?w=1920&h=1080&q=50&fm=png 1920w" alt="focalpay"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div><div class="NewsTemplate__StyledText-sc-zntpov-3 jnuzSS"><h1>Join Focalpay at Retail Technology expo 2025</h1><p></p></div></section><section class="NewsTemplate__StyledArticleSection-sc-zntpov-4 iaaBLU"><a class="NewsTemplate__MobileShare-sc-zntpov-0 ksIXYd"><div data-gatsby-image-wrapper="" style="height:2rem;width:2rem;margin-right:1rem" class="gatsby-image-wrapper gatsby-image-wrapper-constrained"><div style="max-width:18px;display:block"><img alt="" role="presentation" aria-hidden="true" src="data:image/svg+xml;charset=utf-8,%3Csvg height='21' width='18' xmlns='http://www.w3.org/2000/svg' version='1.1'%3E%3C/svg%3E" style="max-width:100%;display:block;position:static"/></div><div aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;background-color:#080808;position:absolute;top:0;left:0;bottom:0;right:0"></div><picture><source type="image/webp" data-srcset="/static/5a3d2f2f39362ba40df8fe23d679de0e/081dc/share2.webp 5w,/static/5a3d2f2f39362ba40df8fe23d679de0e/c89af/share2.webp 9w,/static/5a3d2f2f39362ba40df8fe23d679de0e/d805c/share2.webp 18w" sizes="(min-width: 18px) 18px, 100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;width:100%;height:100%;opacity:0" sizes="(min-width: 18px) 18px, 100vw" decoding="async" loading="lazy" data-src="/static/5a3d2f2f39362ba40df8fe23d679de0e/50ec5/share2.svg" data-srcset="/static/5a3d2f2f39362ba40df8fe23d679de0e/8ccf9/share2.svg 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HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div><div>Share event</div></a><article class="NewsTemplate__StyledArticle-sc-zntpov-13 bhiqjl"><h3>Meet Focalpay at Retail Technology 2025</h3><p><b>14–15 May | Stand F35</b></p><p>Retail is evolving — and Focalpay is driving that change.</p><p>Join us at Retail Technology 2025 to explore how our next-generation commerce platform delivers true flexibility for modern retail. From innovative checkout experiences to powerful behind-the-scenes integrations, we’re helping retailers operate smarter, faster, and more reliably.</p><p><b>What you’ll discover at our stand:</b></p><ul><li><p>Mobile Self-Scanning</p></li><li><p>Tap to Pay</p></li><li><p>Scan & Go</p></li><li><p>Real-Time Dashboards</p></li><li><p>Fall Back Solution</p></li><li><p>Omnichannel Experiences</p></li></ul><p>We’re proud to return as Main Partner at the Nordics’ leading event for retail innovation. Let’s connect and explore how Focalpay simplifies operations, reduces complexity, and empowers seamless customer journeys.</p><p>Retail Technology offers the perfect opportunity to showcase what’s next. We’ll be demoing key features like Tap to Pay and our new Fall Back solution — designed to keep your business running smoothly, even during unexpected interruptions.</p><p><b>Want to see it in action?</b> Book a meeting with our team and experience the Focalpay platform up close.</p></article><aside class="NewsTemplate__StyledAside-sc-zntpov-5 ffTGcF"><div class="NewsTemplate__Box-sc-zntpov-7 dFOUSH"><h6 class="NewsTemplate__BoxHeading-sc-zntpov-6 dXTINW">About the event</h6><div class="NewsTemplate__Row-sc-zntpov-9 gQFYtj"><h6 class="Typograpy__Title7-sc-72096j-7 bDdjDh">Starts:</h6><p>14 May 2025 - 08:00</p></div><div class="NewsTemplate__Row-sc-zntpov-9 gQFYtj"><h6 class="Typograpy__Title7-sc-72096j-7 bDdjDh">Ends:</h6><p>15 May 2025 - 17:00</p></div><div class="NewsTemplate__Row-sc-zntpov-9 gQFYtj"><h6 class="Typograpy__Title7-sc-72096j-7 bDdjDh">Place:</h6><p>Kistamässan</p></div><div class="NewsTemplate__Row-sc-zntpov-9 gQFYtj"><h6 class="Typograpy__Title7-sc-72096j-7 bDdjDh">Price:</h6><p><p>For tickets, go to organizer website</p></p></div></div><div class="NewsTemplate__Box-sc-zntpov-7 NewsTemplate__Box2-sc-zntpov-8 dFOUSH essoSg"><h6 class="NewsTemplate__BoxHeading-sc-zntpov-6 dXTINW">Share <!-- -->event</h6><div class="NewsTemplate__SocialMedia-sc-zntpov-10 fvwtAe"><a target="_blank" href="" class="NewsTemplate__ImageWrapper-sc-zntpov-11 eziZUK"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper gatsby-image-wrapper-constrained"><div style="max-width:20px;display:block"><img alt="" role="presentation" aria-hidden="true" src="data:image/svg+xml;charset=utf-8,%3Csvg height='20' width='20' xmlns='http://www.w3.org/2000/svg' version='1.1'%3E%3C/svg%3E" style="max-width:100%;display:block;position:static"/></div><div aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;background-color:#7808e8;position:absolute;top:0;left:0;bottom:0;right:0"></div><picture><source type="image/webp" 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t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></a></div><div class="NewsTemplate__Share-sc-zntpov-12 hIJKGo"><a target="_blank" rel="noopener noreferrer" href=""><p>Send link by email</p></a></div><div class="NewsTemplate__Share-sc-zntpov-12 hIJKGo"><p>Copy link</p></div></div></aside><a class="NewsTemplate__MobileShare-sc-zntpov-0 ksIXYd"><div data-gatsby-image-wrapper="" style="height:2rem;width:2rem;margin-right:1rem" class="gatsby-image-wrapper gatsby-image-wrapper-constrained"><div style="max-width:18px;display:block"><img alt="" role="presentation" aria-hidden="true" src="data:image/svg+xml;charset=utf-8,%3Csvg height='21' width='18' xmlns='http://www.w3.org/2000/svg' version='1.1'%3E%3C/svg%3E" style="max-width:100%;display:block;position:static"/></div><div aria-hidden="true" data-placeholder-image="" 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class="gatsby-image-wrapper gatsby-image-wrapper-constrained"><div style="max-width:3000px;display:block"><img alt="" role="presentation" aria-hidden="true" src="data:image/svg+xml;charset=utf-8,%3Csvg height='1688' width='3000' xmlns='http://www.w3.org/2000/svg' version='1.1'%3E%3C/svg%3E" style="max-width:100%;display:block;position:static"/></div><div aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;background-color:#080808;position:absolute;top:0;left:0;bottom:0;right:0"></div><picture><source type="image/webp" data-srcset="https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=750&h=422&q=50&fm=webp 750w,https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=1500&h=844&q=50&fm=webp 1500w,https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=3000&h=1688&q=50&fm=webp 3000w" sizes="(min-width: 3000px) 3000px, 100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:cover;width:100%;height:100%;opacity:0" sizes="(min-width: 3000px) 3000px, 100vw" decoding="async" loading="lazy" data-src="https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=3000&h=1688&q=50&fm=png" data-srcset="https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=750&h=422&q=50&fm=png 750w,https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=1500&h=844&q=50&fm=png 1500w,https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=3000&h=1688&q=50&fm=png 3000w" alt=""/></picture><noscript><picture><source type="image/webp" srcSet="https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=750&h=422&q=50&fm=webp 750w,https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=1500&h=844&q=50&fm=webp 1500w,https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=3000&h=1688&q=50&fm=webp 3000w" sizes="(min-width: 3000px) 3000px, 100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:cover;width:100%;height:100%;opacity:0" sizes="(min-width: 3000px) 3000px, 100vw" decoding="async" loading="lazy" src="https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=3000&h=1688&q=50&fm=png" srcSet="https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=750&h=422&q=50&fm=png 750w,https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=1500&h=844&q=50&fm=png 1500w,https://images.ctfassets.net/7ej5ce43e5nj/7KSCorkteAfNm51ymEjGQP/447a4966deb4bc1d97bc5bdf4189d908/AI_blog_final_image.png?w=3000&h=1688&q=50&fm=png 3000w" alt=""/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div><div to="/news/news-focalpay-ai-tools-a-paradigm-shift-in-ui-and-ux-design" mode="Dark" class="NewsCard__StyledCardFooter-sc-kbezxi-3 gIDUMh"><div mode="Dark" class="NewsCard__StyledContent-sc-kbezxi-0 iVMcLC"><h6>Focalpay’s AI tools - A paradigm shift in UI and UX design</h6><p class="Typograpy__StyledP-sc-72096j-11 iKCeiZ">Last week, we launched our first AI-powered features. In this blog we take a deep dive into how these enable a paradigm shift in user interface (UI) and user experience (UX). </p></div><div class="NewsCard__IconWrapper-sc-kbezxi-5 jDkSCG bounce"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper gatsby-image-wrapper-constrained"><div style="max-width:8px;display:block"><img alt="" role="presentation" aria-hidden="true" src="data:image/svg+xml;charset=utf-8,%3Csvg height='14' width='8' xmlns='http://www.w3.org/2000/svg' version='1.1'%3E%3C/svg%3E" style="max-width:100%;display:block;position:static"/></div><div aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;background-color:#7808e8;position:absolute;top:0;left:0;bottom:0;right:0"></div><picture><source type="image/webp" data-srcset="/static/41db1cae4b7982a792e48e967d4ba267/a71f6/arrow.webp 2w,/static/41db1cae4b7982a792e48e967d4ba267/f6d6b/arrow.webp 4w,/static/41db1cae4b7982a792e48e967d4ba267/f7b8a/arrow.webp 8w" sizes="(min-width: 8px) 8px, 100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="opacity:0" sizes="(min-width: 8px) 8px, 100vw" decoding="async" loading="lazy" data-src="/static/41db1cae4b7982a792e48e967d4ba267/e9a80/arrow.svg" data-srcset="/static/41db1cae4b7982a792e48e967d4ba267/9beb6/arrow.svg 2w,/static/41db1cae4b7982a792e48e967d4ba267/799a2/arrow.svg 4w,/static/41db1cae4b7982a792e48e967d4ba267/e9a80/arrow.svg 8w" alt="next"/></picture><noscript><picture><source type="image/webp" srcSet="/static/41db1cae4b7982a792e48e967d4ba267/a71f6/arrow.webp 2w,/static/41db1cae4b7982a792e48e967d4ba267/f6d6b/arrow.webp 4w,/static/41db1cae4b7982a792e48e967d4ba267/f7b8a/arrow.webp 8w" sizes="(min-width: 8px) 8px, 100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="opacity:0" sizes="(min-width: 8px) 8px, 100vw" decoding="async" loading="lazy" src="/static/41db1cae4b7982a792e48e967d4ba267/e9a80/arrow.svg" srcSet="/static/41db1cae4b7982a792e48e967d4ba267/9beb6/arrow.svg 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image-zoom"><div data-gatsby-image-wrapper="" style="overflow:hidden;width:100%;height:100%" class="gatsby-image-wrapper gatsby-image-wrapper-constrained"><div style="max-width:2732px;display:block"><img alt="" role="presentation" aria-hidden="true" src="data:image/svg+xml;charset=utf-8,%3Csvg height='2048' width='2732' xmlns='http://www.w3.org/2000/svg' version='1.1'%3E%3C/svg%3E" style="max-width:100%;display:block;position:static"/></div><div aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;background-color:#f8f8f8;position:absolute;top:0;left:0;bottom:0;right:0"></div><picture><source type="image/webp" data-srcset="https://images.ctfassets.net/7ej5ce43e5nj/5uWizKh6WTc1vNpyOZdjdQ/a83ded196e0cef9aa3249ef975f5045c/Sthlm_butik.png?w=683&h=512&q=50&fm=webp 683w,https://images.ctfassets.net/7ej5ce43e5nj/5uWizKh6WTc1vNpyOZdjdQ/a83ded196e0cef9aa3249ef975f5045c/Sthlm_butik.png?w=1366&h=1024&q=50&fm=webp 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alt=""/></picture><noscript><picture><source type="image/webp" srcSet="https://images.ctfassets.net/7ej5ce43e5nj/5uWizKh6WTc1vNpyOZdjdQ/a83ded196e0cef9aa3249ef975f5045c/Sthlm_butik.png?w=683&h=512&q=50&fm=webp 683w,https://images.ctfassets.net/7ej5ce43e5nj/5uWizKh6WTc1vNpyOZdjdQ/a83ded196e0cef9aa3249ef975f5045c/Sthlm_butik.png?w=1366&h=1024&q=50&fm=webp 1366w,https://images.ctfassets.net/7ej5ce43e5nj/5uWizKh6WTc1vNpyOZdjdQ/a83ded196e0cef9aa3249ef975f5045c/Sthlm_butik.png?w=2732&h=2048&q=50&fm=webp 2732w" sizes="(min-width: 2732px) 2732px, 100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:cover;width:100%;height:100%;opacity:0" sizes="(min-width: 2732px) 2732px, 100vw" decoding="async" loading="lazy" src="https://images.ctfassets.net/7ej5ce43e5nj/5uWizKh6WTc1vNpyOZdjdQ/a83ded196e0cef9aa3249ef975f5045c/Sthlm_butik.png?w=2732&h=2048&q=50&fm=png" srcSet="https://images.ctfassets.net/7ej5ce43e5nj/5uWizKh6WTc1vNpyOZdjdQ/a83ded196e0cef9aa3249ef975f5045c/Sthlm_butik.png?w=683&h=512&q=50&fm=png 683w,https://images.ctfassets.net/7ej5ce43e5nj/5uWizKh6WTc1vNpyOZdjdQ/a83ded196e0cef9aa3249ef975f5045c/Sthlm_butik.png?w=1366&h=1024&q=50&fm=png 1366w,https://images.ctfassets.net/7ej5ce43e5nj/5uWizKh6WTc1vNpyOZdjdQ/a83ded196e0cef9aa3249ef975f5045c/Sthlm_butik.png?w=2732&h=2048&q=50&fm=png 2732w" alt=""/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div><div to="/news/focalpay-rolls-out-cloud-native-commerce-platform-to-icebug" mode="Dark" class="NewsCard__StyledCardFooter-sc-kbezxi-3 gIDUMh"><div mode="Dark" class="NewsCard__StyledContent-sc-kbezxi-0 iVMcLC"><h6>Focalpay rolls out cloud-native commerce platform to Icebug</h6><p class="Typograpy__StyledP-sc-72096j-11 iKCeiZ">Stockholm, Sweden, Friday 1 March, 2024 - The innovative Swedish shoe retailer Icebug has selected commerce platform provider Focalpay as its partner when replacing its checkout and backoffice systems.</p></div><div class="NewsCard__IconWrapper-sc-kbezxi-5 jDkSCG bounce"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper gatsby-image-wrapper-constrained"><div style="max-width:8px;display:block"><img alt="" role="presentation" aria-hidden="true" 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